The mission of the High Point Convention & Visitors Bureau is to promote and encourage economic development in High Point through travel and tourism.
To create an environment that promotes a 'High Point' of tourism.
Travelers to the region and Triad residents alike can experience a venue like no other at the High Point Convention and Visitors Bureau’s new Regional Visitors Center. While other visitor’s centers are city-centric, the new center proactively offers information for tourist opportunities in neighboring cities and surrounding areas. Presented in the style of an art museum, 14 galleries engage the imagination with innovative interactive touch screens, beautiful photography, videos, music and brochures about tourist attractions.
“The new center was designed from the ground up to help visitors coming through the region to plan their trips. Even if High Point isn’t the final destination, we’re the perfect hub and starting point because High Point is the epicenter of the state’s interstate and state highways,” says Tim Mabe, HPCVB president and CEO. “To help us craft future, highly targeted marketing plans, from the moment a visitor electronically signs in at our help desk, we will be able to track where they are from and the reason for their visit.” Travelers can reach most of the major attractions in the state in under two hours.
Furniture shopping is the number one reason visitors come to High Point. To help consumers navigate the more than 40 retail stores in High Point, kiosks at the Regional Visitors Center provide information based on the style and type of furniture carried at each store. The High Point CVB’s Interior Design Services also help consumers to identify an area interior designer who can help them with everything from a room design plan to access to showrooms that otherwise are closed to the public.
“The Regional Visitors Center has been made possible through the generosity of 35 Triad companies and organizations and 27 individuals and families,” Mabe says. “Our mission is to promote and encourage economic development in High Point through travel and tourism. Our donors have helped us to create a Visitors Center that promotes High Point as a comprehensive resource, allowing us to build year-round tourism and generate even more traffic.”
Visitors and Triad residents are also invited to check out the Spotlight on Saturdays at the Visitors Center. Each Saturday, the High Point CVB will shine a spotlight on an area business. People might find themselves at a tasting for a new restaurant, sipping wine from a local winery or learning about the latest technology.
Those attending the Spotlight on Saturdays are guaranteed to find something that will inform, educate and entertain. It’s a great way to meet visitors to the Triad or bump into old friends, while making new ones.
1. We are the only marketing organization for High Point as a tourism and convention destination and focus on the critical task of bringing visitors in times other than the Furniture Market, putting feet on the street and heads in beds. We promote our city through our website, social media, collateral marketing materials, a statewide presence at tourism events and trade shows, an aggressive sales effort, and extensive networking and community involvement in events and civic organizations and serve as the liaison between the State of North Carolina and the local hospitality industry.
2. HPCVB strives for visitors to experience exceptional customer service while visiting High Point. Our Preferred Member Program allows us to set service standards centered around customer service for all of our High Point Industry Preferred Members include hotels, restaurants, attractions, retail shopping, and service entities and are featured in all HPCVB marketing materials as Preferred Members; therefore increasing consumer confidence that these entities will meet their expectations. The HPCVB currently has 81 establishments active in their Preferred Member Program.
3. We generate year-round occupancy for High Point hotels through the bookings of meetings, conventions, sports events and furniture shoppers. Just this past year the HPCVB is directly responsible for filling more than 43,387 rooms in High Point alone with even more overflow booked elsewhere in Guilford County and the region during non-furniture market times. We solicit specific business event bookings via trade shows, sales calls and other networking opportunities that brought more than 78 groups making more than a $40 million dollar economic impact on High Point in FY 14 - 15.
4. In 2014 the HPCVB launched an Interior Design Program that offers visitors an alternative buying experience to shop with one of our 10 Preferred Interior Designers. Our Preferred Interior Designers can assist with furniture purchases in local retail stores, select showrooms otherwise not open to the public and visitors can gain access to their trade secrets and sources for the latest product designs.
5. HPCVB Arts and Tourism Grants support area attractions and events, awarding over $4.4 million to 609 projects over the last 31 years. In 2014-2015, we awarded $239,685 in grants, which is 15% of our total budget. Arts & Tourism Grants are used to promote, improve, construct or enhance facilities or attractions that increase the development of tourism in High Point.
6. In conjunction with our Preferred Member Program, the HPCVB offers ServSafe classes 3 – 4 times a year to support area hospitality industry partners. The ServSafe Certification Course blends the latest FDA Food Code and food safety research and years of food sanitation training. The ServSafe certificate is a great benefit to have as establishments can receive additional points on their health inspection and become more knowledgeable of appropriate safety practices. Just this year, the HPCVB has certified over 45 restaurant employees.
7. In 2014 the HPCVB launched the REALTORS Certification Program. The CVB partnered with the High Point Regional Association of Realtors (HPRAR) to implement, both the Certification Program and the Great Place to Live Gallery within the Regional Visitors Center. This created opportunity to better educate Realtors on selling High Point to potential home buyers and offer a state of the art starting point when meeting with clients. To date, we have certified 46 Realtors within the HPRAR.
8. The HPCVB acts as a data center to determine economic impact and return on investment (ROI), generated by tourism in the High Point Community through the international hospitality industry's recognized ultimate authority DMAI (Destination Marketing Association International. DMAI is the calculator we use to determine economic impact.
9 As North Carolina’s only interactive, Regional Visitors Center located in High Point, we serve as the first point of contact to visitors, opened Monday – Saturday 8:30am – 5:00pm. We provide an interactive experience through our 14 galleries that promote High Point, furniture shopping, and things to do locally as well as in our region. High Point’s Regional Visitor Center provides a variety of collateral including maps, visitor/dining guide, furniture shopping directories, and specialized tour brochures. Most tourists that come through the Visitor Center are furniture shoppers who attribute to an estimated $150 million dollars in retail furniture shopping in High Point year round, a critical contribution to our local economy.
10. In 1984 hotel/motel operators in Guilford County asked to self-impose an occupancy tax on the fees they charge for visitors each time they book a room. Their reason was this "self-assessed" tax would be used for the sole purpose of funding a marketing organization whose mission would be to attract visitors putting "heads in beds" specifically in times between Furniture Market (since rooms are already full then). The High Point CVB was then created by state legislation as a non-profit 501 that was set up to operate independently of, but cooperatively with, local government and is governed by a 12 member board of directors who oversee the staff of seven and a President/CEO. We do not receive any funds from City, County or State government and will operate solely on the $1.4M projected occupancy tax that will be collected by motel operators in Guilford County in the upcoming fiscal year beginning July 1st. No local taxpayer funds have ever been used to operate your High Point CVB and there are no plans that they ever will.