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HPCVB Mission Statement 

The mission of the High Point Convention & Visitors Bureau is to promote and encourage economic development in High Point through travel and tourism.


To create an environment that promotes a 'High Point' of tourism.

Destination Strategic Plan 

The HPCVB Board of Directors, at its August 21, 2019 meeting, voted to approve a Destination Strategic Plan.  The plan is designed to be a 10-year road map to transform High Point into a year-round destination that will attract visitors and locals will be proud to promote.

We thank our stakeholders and community members for providing feedback to our consultants Jones Lang LaSalle https://www.us.jll.com/en/industries/hotels-and-hospitality/tourism-and-....

Over the last year, through surveys and interviews with industry leaders, JLL developed a holistic approach that encompasses all partners in developing destination.  This is not solely HPCVB’s plan. This is the playbook that will take all of us to reach High Point’s full potential as a viable destination.

HPCVB will be focusing on destination management strategies while still using some basics from our destination marketing approach. Please let us know if you would like to discuss the plan in-depth at your organization’s board, committee or staff meetings as we are happy to present these strategies in person.

HPCVB Destination Strategic Plan 

About the High Point Regional Visitors center 

Travelers to the region and Triad residents alike can experience a venue like no other at the High Point Convention and Visitors Bureau’s Regional Visitors Center. While other visitor’s centers are city-centric, the new center proactively offers information for tourist opportunities in neighboring cities and surrounding areas. Presented in the style of an art museum, 21 galleries engage the imagination with innovative interactive touch screens, beautiful photography, videos, music and brochures about tourist attractions.

Furniture shopping is the number one reason visitors come to High Point.  To help consumers navigate the more than 50 retail stores in High Point, kiosks at the Regional Visitors Center provide information based on the style and type of furniture carried at each store. The High Point CVB’s Interior Design Services also help consumers to identify an area interior designer who can help them with everything from a room design plan to access to showrooms that otherwise are closed to the public.